In this day and age, much of the content people view is electronic based. If you are handing someone a paper-printer brochure about your business to read, you already have one challenge in front of you. With that being said, if your brochure is not laid out properly, your efforts will likely be less than effective. In this electronic age, make sure your business knows what it takes to have an effective paper printed brochure.

Dimension

A plain brochure with nothing but text is a pretty surefire way to get someone not to read it. Reading can be just as active and engaging as viewing something on the Internet if you add dimension to your document. A healthy combination of graphics, headlines and texts can help grab the reader's attention and make them interested in reading what you have to say.

As an added tip, in terms of graphics, choose pictures that represent or explain the content you have included as this can help you cut down on some of the text, allowing for a quicker read.

Action

While your brochure is intended to provide information, as a business owner, your overall goal should be to get these people to take advantage of your product or service. Make sure you are including a reason for the reader to act, in order to facilitate this goal.

One of the most effective ways to do this is to include a coupon or discount offer. If the reader has a real need for the product or service you have they are more likely to keep the handout if it includes this information, which automatically increases the likelihood of them patronizing your business.  

Paper

One of the first things a person looking at your brochure will examine is the paper. If you choose low-quality paper, you will be viewed as a low-quality, less-than-professional organization, which won't serve positively towards your goal of gaining new customers.

Paper should be weighted enough that you cannot see the content on one side of the sheet through the other side. In terms of glossy and matte, matte will give you greater longevity as glossy papers are highly prone to fingerprint smudging which can make the content hard to read, fairly quickly.  

In addition to the importance of designing an effective brochure, working with a professional printer like America North Printers is also important. A printer doesn't just help with the actual printing process, but they can also assist you with each of these design elements.