A writer, a designer, and a mailing list are the three essentials needed to prepare print and email newsletters. Both of these types of bulletins can be designed to reach a target audience and can be sent out as often as desired. Consider the use of both formats to reach a wider audience and receive a larger response rate.

A Printed Product That Is Mailed

A fulfillment center that aids with the production and mailing of each newsletter will follow a client's scheduling guidelines, to ensure that bulletins are mailed on time. Printed products can contain graphics, embossing, and custom print. The attention to detail can make a newsletter alluring. This may result in a recipient eagerly opening an envelope that a newsletter came in and taking the time to read through all of the content that has been provided.

A printed newsletter takes more time to produce than a digital newsletter. The cost of paper, ink, and postage can elevate the price of each mailing, in comparison to sending out digital bulletins. In spite of the cost, a business owner or entrepreneur may fare well with the amount of feedback that they receive from each mass mailing.

If many people on the receiving end decide to pursue a product or service, the initial investment for the newsletter preparation and printing process will have been worth it. A designer may use a template that will aid with setting up each newsletter. 

A Digital Product That Is Emailed

A digital newsletter can be prepared with a drag and drop method or the use of a template. This type of newsletter is widely used in many industries and allows business owners to make contact with their audience quickly. A calendar feature that is built into a digital newsletter program will allow an end-user to pre-program when newsletters will be sent out.

An A and B feature can be used to divide newsletters into two groups. For instance, if there is a targeted audience in mind, but the sender of a newsletter would like to test out two different types of newsletters, they can designate one newsletter for a specific group of recipients and another newsletter for another group of recipients.

This type of approach will allow someone to test how effective each product is. If there are more positive responses from one group of email recipients than the other one, digital products that are made in the future can be formatted in the way that was the most appealing.

Contact a newsletter fulfillment center for more information.